Video Number 1
Intended Audience
- Teenagers
- Dance Lovers
- Club Goers
Genre
- Pop/Dance
Narrative
- Amplification- highlighting the meaning of the song
- Illustration- Dance is used to express the moods in the song
- Couple of people having a great time at the club
- The idea of having fun
- Repetition
Media Language
- Slow Motion
- Reverse
- Flashing Lights
- Use of Jump Cuts- To emphasises the video and make it look a lot more interesting
- Video cut to the beat- adds the intensity to the video, suits the genre of the song and again makes the video much more appealing to its viewers.
Representation
- Belly dancer- represents sexy female
- Street dance- very urban and relates to teenagers
- Graffiti- represents urban and current style
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