‘In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determining male gaze projects its fantasy onto the female figure which is styled accordingly’ – Laura Mulvey
This quote basically states that in today’s society, there is an inequality between the pleasure in looking at males and females. Women are put across in a way which embodies the male fantasy meaning they are dressed and made up to represent the male desire.
In music videos women are usually dressed in very seductive barely - there clothes and expertly made up , meaning they are represented as sexual objects. This can be seen in videos by artists such as the group ‘The Pussycat Dolls’. In most of their videos they are dressed in bras , skirts , lingerie – basically outfits which show of their bodies. Their music belongs to the genre of pop , which half dressed females is seen commonly and expected. However there are some artists that challenge this. Missy Elliot is an example of a convention challenging artist. In her videos she is usually covered up in tracksuits or other loose fitting items of clothing , which show that she does not obey to the rules of women in music videos.
I do believe that Mulveys opinion is still relevant in today society. Acts such as Beyonce and Rihanna and even Tulisa from the British band N-Dubz , all dress and are conveyed in videos in a way which embody a stereotypical male fantasy.
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