Research: Favourite previous student video

Bilal, Karina, Jack, Sevim from 283goswell on Vimeo.

Genre

• Pop/Dance

Narrative

• Amplification- highlighting the meaning of the song
• Illustration- Dancers are there to show the meaning of the song which is to "not hold back"; and have fun.
• A group of people enjoying themselve at a club, dancing, smoking
• The emphasis on having fun.
• Repetition of the chorus, and belly dancers to get male attention.

Audience:

• people who like to have fun e.g dancers
• Lovers
• Teenagers

Representation:

• street dancing - a sense of a young vibe and a young audience also goes with the genre of the song very urban.
• Graffiti also represents urban and the youths.
• belly dancers -  sexiness of females.

Media Language

• Flashing lights
• slow motion
• Fast editing to go with the pace of the song.
• Use of rewind
• video cutting to the beat - goes with the genre of the song and the instrumental, makes the views want to watch it all to the end
• Jump cuts- to make the video look interesting and really exciting