A favourite previous student video.

The world is yours from 283goswell on Vimeo.

This past student music video is successful, as various types of of edits are used, such as jump cuts, special effects are also used that suits its genre of urban hip-hop, the round framing is cleverly used to me.
This video also has cuts on the beat.

The Mise en scene is also effective the fact that this black and white, and the performer appears in front of a graffiti wall.

The audience of this video would most likely be young/teen people, as the representation of this video shows it as city street wise.