Digipak research

In lesson we had a brief discussion about Digipaks and the music industry's and here are some of the things we discussed.

What is a digipak?

• A modern approach to a CD pakaging
• Allows more infomations about the artist/band

What the outside of the digipak should look like:

• Artist name (clear easy to read nice font)
• Track listing (same font as artist or album name)
• Production info
• Image of the artist preferred
• Web address
• Record label/name
• Distributor; producer possibly price.
• Bar code
• Promotional sticker (gain audience attention of tour information or possible features).
• Same font throughout the digipak
• Catalog number on spine of digipak (easy to be found on shelf's)

Inside of digipak:

• Repeat of track list some may include more information for example length of the song
• Graphic designs, Image of artist; font colour designs)
• Acknowledgments (small font maximum of 2lines would be reasonable)
• Links of images from the inside and outside

Adverts:

• Include tour dates
• Artist name & Album name
• Release date/record label logo
• Artists Website
• Review quoted from magazines
• Visual style colour scheme.

Overall digipak

• 3-4 colous max
• No more that 2 -3 different fonts
• Elements of different design, not simple images lifted from video or websites.

Why are CD's still in use:

• Some people like collecting CD's
• Want to keep themusic industry going by buying music 
• Old fashioned people tend to still by music 

What ancilliary products can you think of:

• Newspapers
•  HMV Adverts
• Social network e.g Facebook, Myspace
•  T.V Adverts
• Billboards 
• Music magazines
• Gigs
• Carte de visite (artists sign pictures and gives them out to fans)

How are Digipaks useful to Artist:

• Helps promote the Artist and Album
• To make Money
• Build a fan base
• Boost sales of CD's for music industry
• Image of the artist is important to the audience
• Useful for establishing genre
• Visual representation; their image shows what they want to represent at that time.

How are Digipaks useful to the music industry? 

• Boost sales of CD's for music industry
• Help music industry grow

In lesson out teacher ask the whole a question "who has paid for music in the past year" 2/15 paid for music in the past year in my class. Most people download music and some download the art work e.g the album cover. I noticed that my generation (the younger people of today) download music and hardly every by music.