Thursday, 26 January 2012

Evaluation - Question 4 - What have you learned from your audience feedback?

The first audience feedback that i recieved was at the cinema showing of the music video. Below is a video of the feedback during the showing and what i learnt from it and what i would change if i was to do the project again:




Outside of the cinema (after the showing) we recieved some feedback from the other A2 media students:

When asked what we could improve on the comments were :
- Add more locations
- Add more of the special effects
- Maybe add another person

If i was to change the product in anyway i would take these comments into consideration. Locations such as iconic London landmarks like the London Eye for example. This would maybe help establish the setting more and add to the glamour of the video. The special effects could be added in more places and maybe we could have changed up the colour a little to emphasize on the artist. And finally in relation to adding another person - our first idea did involve other people but due to a change in the final idea we changed it - but looking back we could have maybe added a dancer or some friends to add to the friendly / fun vibe of the video.


Audience feedback on Vimeo

Above is a screen shot of comments that were left under our video on vimeo. The first comment says '...you guys properly represented females...' This is what we aimed to achieve as a group and i am personally happy that this was seen by the audience. The second and third comment states that they 'love the close ups' and 'love the special effects' - again this is something that we were very considerate of using in the video as it commonality in music videos.  They also comment that 'more locations should have been used' this is something that i would have considered.


Viewing Figures
Where in the world the video has been viewed.


The picture above shows where in the world the video has been viewed. The video has the most views in England , then the USA and then unknown. This little bit of information lets us know where the video relates to the public the most - the UK. This is the type of audience that we were aiming to attract so this audience feedback has shown that the video is doing exactly what the group and i wanted it to.



 These are also the viewing figures from Vimeo. They show a spike in January but the overal total loads compared to total finishedare not very high. However It does not include the views on the blog and other from it being embedded on other sites - such as FaceBook. So this feedback shows that maybe our target audience do not watch most videos on Vimeo and that we should upload to a more popular website such as Youtube.

Overall what i have learned from the audience feedback is that generally the video was liked , from the fun personality of the artist to the special effects used. It seemed to relate with the audience and they enjoyed it. The feedback on what could be changed was all the same - add more locations and more special effects - if the video was to be done again i would highly consider these comments to make the video more appealing to the target audience.



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