Evaluation 2: How effective is the combinatin of your main product (video) and ancillary texts (digipak and advertisment)?

I have a full understanding that there should be clear visual links between the Digipak and Advertisment to establish the artists image, The style we used throughout the music video and how it links to the digipak and advertisment.

I have used gifs by going onto http://picasion.com/ and uploading images. I used this website to show how i have deliberately used visual references with all my products through camera shots. My main shots were taken at medium close - up as i wanted to make sure that all my ancillary products including my music video related to each other. I wanted there to be a special link between all the products therefore i have continuously used medium close - up shots, to allow the audience to always feel connected in some way with the artist.

 I used the mediusm shots for my ancillary product because i wanted the audience to be bale to imagine her their with them. Chrystella's continuous eye contact with the viewers allow people to realise not only do they want to have a close relationship with her, but they also see she is also trying to connect with them.

i have chosen these shots specifically to show that they all link with each other, not only do they have same camera shots, the lipstick that is used is red in the music video, digipak, and advertisement. We had made sure that we had the same eye make up or very similar throughout the products . Her hair style was up in this clip of the music video and in all of the ancillary products which shared a similar link. the earrings that have been worn a in the music video and the product have a gold outline witch signifies similarities in that specific area.

this is our mood bored that we made in the beginning when we was trying to find out what type of style Chrystella was going for.  While building Chrystella as an artist we have come to find that she is a glamerous, very feminine with a a fierce personality. I have made another mood in addition to this mood board to present her as an artist. Both these mood boards complimet each other becasue one is about the style and broad RnB genre of Chrystella, while th eother is about Chrystella's peronal stye and appearance; Which is manifested through her music video.
below is a mood board of chrystellas style and how she looks. Also it shows how her hairstyle is similarly done to ur music videos and i have shown this on the mood board by getting artist and taking images of their hair; having images of the leather jacket that she wears in the music video, sparkly heels, skinny jeans.


















Our audience
our music video and anacillary product related to the female audience. Below i have done a target audience profile to show what type of person would be listening and watching Chrystella.

Our key Costume

As most artist have key prob our key coustme was the continuous red lips in every shot and in every image on our anacillary product. the reason for this is because we fell that red connotes sexiness, passion,  fierceness, confidence because red is such a bright and bold and all these words reflect Chrystellas character.

My particular artist wears red lipstick because it is a really radiant colour that not a lot of people have the confidence to actually wear bright colours and we wanted are character to take that risk and wear it because it shows that she is not afraid of anything. we also done this because we wanted fans who look up to our artist be able to feel fearless too.

Ancilary font

I wanted to lhave links throughout my ancillary product and i have made sure that i used the same font thoughout and i have used 2 fonts, all of the texts styles that i used were in photoshop. The main two fonts that i used throughout my digipak and advertisment were called Copperplate gothic Bold and Copperplate gothic light. The reason why i have used this style of text is because i want my ancillary products to look simple but also eye catching at the same time. I wanted the font to reflect our Artist's character and her personality as she is an easy going person. The font is very personal and girly because it looks like it could be her possible handwriting, therefore allowing the audience to feel that the ancillary products were specifically made for them. 

As you can see i have also decided to keep the theme red as it link with my music video; the costuming of her red lipstick. I wanted to keep that theme throughout my overall product as it does not confuse the audience as they may start to question her personality if there were more 3 fonts and more than 3 colours.

Viewers feed back on my ancillary product.