Estelles official website has a very basic layout and purple & white colour scheme. By doing this it promotes her as being sophisticated and a serious artist. The website also shows the genre in which she is apart of - RnB. In the main image we see Estelle dressed in typical RnB clothing , which promotes her self image.
The website has many ways of promoting Estelle and her image, as seen in the images below.
She has a blog which allows her to communicate with her fans and they can communicate back with her by commenting.
The website has links to her music and tours. This again allows the person visiting the site to find out if she has any new songs, as well as listening to new ones and allows them to try and see her perform live.
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