What Are DigiPaks For? ANCILLARY RESEARCH

THE PURPOSE OF A DIGIPAK


THE PURPOSE OF A DIGI PAK IS TO REPRESENT AN ARTIST AND TO PROMOTE AN ARTIST


DIGIPAKS ARE USED TO FEATURE THE ARTIST SONGS AS WELL AS ADVERTISING THEIR LOOK.


DIGIPAKS HELP THE AUDIENCE DISCOVER TEH GENRE OF TEH ARTIST AND THE KIND OF IMAGE THEY ARE PUTTING OUT THERE. MANY ARTISTS SUCH US RIHANA, FLORENCE AND THE MACHINE AND EVEN AMERICAN HIP HOP STAR SOULJA ARE ALL GIVING OUT THE SAME MEANING JUST IN A DIFFERENT WAY.


SOME DIGI PAKS ARE USED AS A TASTER FOR THE AUDIENCE AND SO =AFTER LISTENING TO THEIR SONGS TEH AUDIENCE DECIDES WETHER THEY ARE A FAN OF THEM OR NOT.


FOR EXAMPLE JESSE J- HER FIRST ALBUM WAS USED TO PROMOTE HER AS A BRAND NEW BRITISH ARTIST WHO HAS SET THE BAR REALLY HIGH.


DIGIPAKS ALWAYS RELATE TO THE GENRE OF THE ARTIST'S MUSIC AND BELOW ARE SOME EXAMPLES OF DIGIPAKS AND THE GENRE THEY ARE PRESENTING

florence and the machine- lungs - back cover
similar to fron cover in the use of dark colour and font type. dark colours portray mystery and makes the images stand out well. The picture of the lung with numbers is an original idea. Something that the audience probably haven't seen before and so straight way the artist is found interesting to the audience.

florence and the machine- lungs- front cover
very original and unusual. represents her as an unusual artist and evidence of her music videos and use of unusual mis-en-scene is shown through her digipak. the dark colours portray her emotion and connects with her facial expression too. 

katy perry- teenage dream digipak- 4 panels
use of candy gives it the youthfull feel, tasty, appealing to young girls. feminine colours-pink,red,white. very fun and catches audiences attention straight away

rihanna-loud digipak-4 panels
most used colour is red- connotes passion, anger, love, sensuality. and listening to her songs all these emotions and connotations are presented through all her songs. some are about love, some about anger, some very sexual

soulja boy- digipak- front cover
very bright, and use of light makes it stand out. the reflection in his sunglasses gives it that urban feel to the digipak. appeals to the younger genration straight away. the close up shot draws in the buyer.




WHAT IS A DIGIPACK?
A DIGIPAK IS A MODERN APPROACH TO CD PACKAGING AND ALLOWS MORE INFORMATION ABOUT THE ARTIST/BAND




WHAT THE OUTSIDE OF THE DIGIPAK SHOULD LOOK LIKE?:
ARTIST NAME
TRACKLIST
PRODUCTION INFO
IMAGE OF THE ARTIST
WEBSITE ADDRESS
BARCODE
RECORD LABEL
CATALOGUE NUMBER


INSIDE OF A DIGIPAK
IMAGE OF ARTIST
CD SPACE
CONTINUITY OF IMAGES THROUGHOUT
GRAPHIC DESIGNS
ACKNOWLDGEMNTS
REPEAT OF TRACKLIST (MAY INCLUDE MORE INFO SUCHAS LENGTH OF SONG)




ADVERTS:
TOUR DATES
RELEASE DATES
IMAGE OF ARTIST
WAYS TO DOWNLOAD ALBUM
PICTURE OF ALBUM(SMALLER IMAGE)
ARTIST WEBSITE
REVIEW/RATINGS AND COMMENTS OF ARTIST




WHY ARE CDS STILL IN USE?:
TO PROMOTE THE ARTIST
ENTERTAINS AUDIENCE
MAKES AUDIENCE LOOK FOWARD TO THEIR NEXT MATERIAL
INTRODUCES A EW ARTIST AND THEIR STYLE AND GENRE
OLDER GENERATION STILL PURCHASE CDS
KEEPS MUSIC INDUSTRY GOING
SOME HAVE A COLLECTION OF CDS


OTHER ANCILLARY PRODUCTS?:

FACEBOOK

MYSPACE

BILLBOARDS

TV ADVERTS

RADIO ADVERTISEMENTS

MUSIC MAGAZINES (NORMALLY RELATED TO GENRE OF SONG)

HOW ARE DIGIPAKS USEFUL TO THE ARTIST?:
HELPS PROMOTE ARTIST
MAKES MONEY
BUILDS A FAN BASE
BOOSTS SALES OF CDS FOR MUSIC INDUSTRY
ESTABLISHES TEH GENRE
VISUAL REPRESENTATION


HOW ARE DIGIPAKS USEFUL TO THE INDUSTRY?:
BOOSTS SALES FOR CDS OF THE RECORD LABEL/MUSIC INDUSTRY OVERALL
ASSISTS THE MUSIC INDUSTRY TO GROW