Music Video

JAI FINI! (thats french for 'i'm finished'

This project has allowed me to utilise my previous skills to a much further extent. I have learned how to plan effectively using planing sheets, taking notes effectively. 


I would have to say that editing the music videos was the hardest part of the project and that is where your creativity has to kick in. Despite the difficulties I am happy to say this project has been another successful one. 

EVALUATION

QUESTION 4

This is what I recorded to illustrate the audience reaction to the music video. 

1st FEEDBACK-

"sometimes you could see her lips moving, other times you couldn't"

" The pause part adds extra effect, added something extra and different to the video"

"Add more locations"

"I like the shoes part and the way you cut to the beat"

"artist presents confidence, by the way she moves"

From this feedback i have learnt that our music video, lacked in location in a way. Because we had many shots of the artist 'not rapping/singing' we could not use a lot of them. We needed three or four solid base tracks this way it cud have been easier to edit. Another comment which made me look at my music video a different way is the restricted lip movement. Reading back the feedback I have come to find that it is very important for the audience to understand what the artist is saying or doing. 

If i had another chance to change the music video I would make sure to add more locations and lip sync clearly and perform every single word. That way the audience can be drawn into the artist and in return the artist will fulfil the audience's preferences  

FEEDBACK- "we were able to see a variety of the artist" 

Rosetta's comment highlighted the theme that we kept 

throughout which was 'sexuality in a different way'

"you guys fulfilled the audience"

"More locations/transitions of shots needed", however she liked our use of mis-en-scene

rosetta's feedback on my digipak and advert

"I love it, it looks really good and professional. The way the artist is making eye contact with the audience. The layout of the promotional advert is creative and gives the artist enough space to shine. I love the red lipstick it stood out in the video and it stands out on these as well, the fierceness in her eyes will definitely draw me in to buy her album"

From this feedback and the reaction of the audience watching it, I have come to find that we reached our aim. and that was to grab the audience's attention throughout the whole music video. Feedback from others commented on the use of costume to represent the artist and the continuous representation of the artist due to her clothing and her confidence. 

What I have learned is that when editing a music video, you should always try and keep that momentum you started with, some said it dropped others said they were drawn to it. 

If i was to do this whole project again I would make sure to add more locations so that we have a variety because sometimes a repetition of the same thing will reduce the audiences attention. 

GOODBYE BLOGGER

This has been a fantastic journey and i have learned do much. The music video overall was a great accomplishment as i felt i put 100% into my work and i felt that it was a successful outcome. My ancillary product i thought was EXCELLENT! as i had the chance to make a CD cover that i felt look really professional and as i aid before i gave my all into the whole project. This has been a great!

Evaluation Q4 What have you learned from your audience feedback?

Audience Feed back on music video, Digipak and Advert, from Jazzine.

LOOKING AT THE AUDIENCE FEED BACK, IT WAS VERY HELPFUL, I HAD A LOT OF POSITIVE FEED BACK. I LEARNT THAT AS WE KEPT SOME OF THE OUTFITS THE SAME IN THE MUSIC VIDEO, AND DIGIPAK, IT MADE THE ARTIST STAND OUT MORE TO THE AUDIENCE.

FEED BACK FROM OUR ROUGH CUT MUSIC VIDEO WAS HELPFUL AS THERE WEREN'T MANY BASE TRACKS, SO WE ADDED ONE MORE BASE TRACK OF THE ARTIST SING IN FRONT OF A PAINTING, I FEEL THAT OUR MUSIC VIDEO IS SUCCESSFUL, AS WE WANTED TO CREATE A STYLISH FEMALE SINGER WITH THE GENRE OF R'N'B SO THAT IT WOULD APPEAL TO THE TARGET AUDIENCE OF FEMALES, IN THEIR LATE TEENS, THAT ENJOY LISTENING TO R'N'B MUSIC.

"

EVALUATION

Question 3

BELOW ARE PRINT SCREENS/SCREENSHOTS. 

THIS IS HOW I ACTUALLY EMBEDDED THIS PREZZI I HAVE MADE ON THE 3RD EVALUATION QUESTION. 

MY LATEST USE OF TECHNOLOGY

'iShowU

The media teachers showed classes a new way of recording information whilst

your either talking/speaking over the clip, or even point or pausing to important scenes of that clip. 

Below is an example of one of the screen recordings I made with 'ishowU' to illustrate the difference in a conventional RnB music video(based on image, how they represent the image and the view of women), and our music video. I wanted to show the difference in sex appeal and confidence and I thought that Dizzee Rascals video is a perfect example of how the media can sometimes portray women as objects and 'candy' to a man's eye. Something we wanted to avoid. 

The two videos will be playing side to side. You should be able to point certain shots that portray sexiness and confidence but do it in a different way to shots in Dizzee rascals video. 

Evaluation - Question 4 - What have you learned from your audience feedback?

The first audience feedback that i recieved was at the cinema showing of the music video. Below is a video of the feedback during the showing and what i learnt from it and what i would change if i was to do the project again:

Outside of the cinema (after the showing) we recieved some feedback from the other A2 media students:

When asked what we could improve on the comments were :

- Add more locations

- Add more of the special effects

- Maybe add another person

If i was to change the product in anyway i would take these comments into consideration. Locations such as iconic London landmarks like the London Eye for example. This would maybe help establish the setting more and add to the glamour of the video. The special effects could be added in more places and maybe we could have changed up the colour a little to emphasize on the artist. And finally in relation to adding another person - our first idea did involve other people but due to a change in the final idea we changed it - but looking back we could have maybe added a dancer or some friends to add to the friendly / fun vibe of the video.

Audience feedback on Vimeo

Above is a screen shot of comments that were left under our video on vimeo. The first comment says '...you guys properly represented females...' This is what we aimed to achieve as a group and i am personally happy that this was seen by the audience. The second and third comment states that they 'love the close ups' and 'love the special effects' - again this is something that we were very considerate of using in the video as it commonality in music videos.  They also comment that 'more locations should have been used' this is something that i would have considered.


Viewing Figures

Where in the world the video has been viewed.

The picture above shows where in the world the video has been viewed. The video has the most views in England , then the USA and then unknown. This little bit of information lets us know where the video relates to the public the most - the UK. This is the type of audience that we were aiming to attract so this audience feedback has shown that the video is doing exactly what the group and i wanted it to.

 These are also the viewing figures from Vimeo. They show a spike in January but the overal total loads compared to total finishedare not very high. However It does not include the views on the blog and other from it being embedded on other sites - such as FaceBook. So this feedback shows that maybe our target audience do not watch most videos on Vimeo and that we should upload to a more popular website such as Youtube.

Overall what i have learned from the audience feedback is that generally the video was liked , from the fun personality of the artist to the special effects used. It seemed to relate with the audience and they enjoyed it. The feedback on what could be changed was all the same - add more locations and more special effects - if the video was to be done again i would highly consider these comments to make the video more appealing to the target audience.

Evaluation 4: What you learned from your audience feedback

Below is a video of someone from that i recorded during class and i am going to analise  a specific comment that he had made which was 'At time we could she was singing it clearly and you could see every lip movement but at other times you could not see that well' I thought about this comment really hard and realised that we could have made her rehearse the words more as it would of made a huge difference to out music video. It would have also made it a lot easier for us to edit as she would have been singing on time with the actual track which would of made it easy for us when it came to cutting to the beat, and also when marking. This is because when we edited on the beat if she had known all the words it would of been easier and a lot quicker for us to lay the shots down and in place. This would of given us enough time to make even more important improvements. Nevertheless we would have changed this by making sure that she had learned ALL of the words, not just most of them. This comment has made me look at my music video in a different way as now when i look at my music video i can see where we could have made her rehearse the words more and make her say the words a lot clearer simply because     when i look back at my product her music video some of the words are not as big and bold as the others.

Below is another video where i have recorded the feedback comment from a member in my class after the lesson. The comment that was made was 'Its a female empowering and feminism in a respectable way' and 'The artist who re did the video who is Caroline did really well because she sort of gave it a different concept and he put an original spin to the concept' I was really pleased with this comment because she instantly understood what type of Character the artist was and what she was trying to represent. We didn't want our artist to symbolise sex, or be treated as a sex object, and the original music video was sexy and interacted with the opposite sex where as our music video didn't. Therefore i have learned that we have reached one of our goals by getting the audience to recognise what we wanted them to see and feel towards Chrystella our artist.

Our overall feed/reaction back from our music video was positive. We knew which part the students really enjoyed as they were cheering and making noise which symbolised their excitement and shows that they were impressed. I felt that the cinema played a huge contribution to our music video as it emphasised on our editing and it was more effective as the we were surrounded by the music.
Below is a video of the audiences overall reaction when watching the music video:

Below we recorded people outside the cinema to see their reaction, and to see what people personally thought of our music video. We asked for positive an constructive criticism because as we wanted to know and think about potential changes and improvements we could of made. The first feedback that we recieved were from EMILY AND ETEHL. Their positive criticism that stood out to me the most was that "more locations could have been used" 

I learned that there could have been more of a variety of locations just to make the music video look more like a professional music video. I have learned whilst looking at other performance music videos that they have several locations and we lacked a bit on location i have to admit. However for the future if I was ever given a project like this to do i would absolutely make sure that I Have at least 8 locations just so that the music video is more appealing to the audience and so they feel as though they are being taken on a journey. This makes me look a my product a little differently than before because i have realise that we did lack in location which could have made our music a lot better.

Below is a screenshot of the comments that were made on our music videon on Vimeo! there is a comment that was the same as most of the other comments, which was that we needed more 'locations' this i definitely have learned that we should have had more locations. 

Publish Post

QUESTION 2

This is a video clip of me simply explaining the visual links between my ancillary products and the music video we made. I mention the reasons for these links and the effect and the impact it will have on the audience. 

How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)



Below are three slideshows I made to present the links between my ancillary products and my advertisement. 

From these images you can see the clear links between my digipak, advertisement and my music video. We have made a clear link because we have kept a theme throughout. For example, same hairstyle, jewellry  close ups and direct eye contact with the audience, make up and most importantly the red lipstick. The audience can recognise them as linked products simply because of the colour scheme between my digipak and advert. I decided to use a grey, white and red colour scheme because red connotes passion, fierceness, confidence while the grey and white helps the artist stand out and is linked to the artist name, Chrystella and digipak title which is 'Crystal Clear'. I wanted the colour red to be the first thing the target audience first notices and we have run this throughout our whole music video. 

SCREENSHOT EXAMPLES

KEY COSTUMES

There is not one shot in the music video which does not have the artist wearing red lipstick. And this in turn could be the artists trade mark; something that her target audience/fans will expect to see every single time. for example, Nicki Minaj's 'Pink Lipstick' was noticed in many of her music videos and advertisements and is what brought her fans closer to her, and built a specific target audience and fan base. 

Speaking of Audience this is an audience profile i made to represent the specific audience i wanted the music video to target. 

This is a piece of work by an ex media student. This digipak and promotional advert has been my influence since designing my digipak because I wanted to create a similar layout that stands out and represents the artist as a whole, and this one does just that.

The colour scheme has been kept throughout. The purple and silver theme attracted me to it straight away and the purple connotes royalty, sensuality, and I get a regal vibe from this artist. 

Her eye contact is very direct and strong. She is looking straight at the camera, even though eye contact is not kept through the digipak, the way the camera has been positioned to take the shots is very precise and still makes it appealing to the audience. An example of this is Rihanna;'s album cover 'loud'. 

Calvin Harris Album Cover- 'ready for the weekend'

A screenshot from Calvin harris music video 'ready for the weekend'. As you can see there is a clear link between his music video and his actual album. 

Evaluation Q3; How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation Qu3: How Did You Use Media Technologies In The Construction And Research, Planning and Evaluation Stages?

Using Media technology for the construction and researching, planning and the evaluation stages is a must! this is because it allows me to find out more information that helps me to gain knowledge for my research around my ancillary product, and my music video, it also allows me to show my work.

Blogger is adaptable and is the main source for this coursework as, all pieces of work is uploaded onto the blog enable for us to illustrate and show what we are learning and have been taught. It is very convenient as it allows me to look back through my blog posts and see what my plan was in the beginning of when we started to film and edited. Therefore enabling us to be able to get on with the filming a lot faster and fluently because we have the plan there to help us and remind us of what we are supposed to be doing.

Blogger is very versatile as it can be accessed from ANYWHERE on a mobile phone on the internet at home, college, ps3. This is convenient as it allows me to be able to be able to keep in touch with my work from home also view teachers lessons as they tend to briefly type up on the moodle, prezzie.

In addition This allows me to view feed back from other teachers, students which is an advantage to me as i take the positive criticism and improve my post.

Blogger allows me to upload pictures, music videos, presentations, screengrabs.

Below i have used Voila to demonstrate how i use blogger.

Youtube played a huge contributions to my research when looking up my artist genre and other artist that are apart of the same genre. As my artists is a raper and a singer it was good for me to use youtube as i was ablkt to see rap/singer artists from all over the world and be inspired by their music video. I love the way that YouTube have Suggested videos on the right hand of the page. This asset of the website is extremely great as it allows me to look at other artist that i may not have even heard of before and are from the same genre which makes my research a lot easier and is very helpful. below i have a video tutorial of me talking about how I use YouTube and a screen shot of YouTube.

Prezi was a good technology when presenting my work as a presentation. Although i could have used Powerpoint i felt that Prezi had more technology that was nice to look at and i could be as creative as i felt. Prezi allowed me to creat unique presentation that had different themes, colours. What really impresses me about Prezi is the fact that it had so many things i could add to it for example Path. This allows me to arrange my text, images, video in the format i want it to be in. It also helps the viewers to not get lost on the page as it can sometimes be very hard to control therefero it takes the viewers on a smooth journey. 

When research our artist and our record label and the genre of our music it was essential that we had background history of all of this therefore Wikipedia  was a website i used. This is because then it allowed me personally to feel connected with the artist and i felt that without the connection or knowing what type of genre your artist is doing it doesn't make a successful video. I felt that i had to educate myself on the background of the genre type and this allowed me then to put this into practice and use my knowledge to create a good music video. Below is a video on how i use this.



Final Cut pro was a major technology that i used for my music video. This is because i used this all my my film editing. This allowed us to create effects and turn our music video into slow motion. It allowed us to cut to the beat and lay the tracks down and view our work whilst editing it just like a professional. I really got the hang of using this as i felt i have become more confident and understand the tools a lot more. There are loads of tools that can be used and effects. The tools that i mainly used was the razor tool. Below are screen shots of the tools that i used when using final cut pro.

Photoshop played a big part in my work when i was doing my ancillary product. i was able to do so many things i would of not of been able to do without it. As i looked at other digipaks i saw how the artists skin was flawless and i wanted that same affect on my artist. Therefore i used the blur tools and changes that. I used heeling patch tool to correct any imperfections on her skin to make her skin look smooth and not rough. Overall Photoshop allowed me to get that 'Professional' look that i was going for. She looked healthy and glamorous which was what i was aiming for.

When making our storyboard animation music video we used the digital camera to show what we were aiming to achieve with our music video, and what we wanted our video to come out like, or at least similar as we did make slight adjustments. Below is our animation.

Evaluation - Question 3 -How did you use media technologies in the construction and research , planning and evaluation stages?

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Evaluation- Q2. How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)?

It is important that there is a clear link between the three main products, Music video, Digipak and Advert; so that the audience become more familiar with these products.

For Example
The same costume used in the music video and Digipak is effective and makes the music video successful.

MISE EN SCENE:

THERE IS A CLEAR LINK OF THE SAME HIGH HEELS BEING USED IN THE MUSIC VIDEO AND THE DIGIPAK, AS WE WANTED OUR ARTIST TO BE REPRESENTED AS A GLAMOROUS WOMEN, WE USED HIGH HEELS TO BE A DOMINANT PROP IN OUR MUSIC VIDEO, JUST LIKE OTHER TOP FEMALE ARTIST SUCH AS BEYONCE. THIS CREATES A VISUAL IMAGE OF THE ARTIST AND GENRE OF R'N'B.

here is a shot from one of Beyonce's video, it is effective how she is wearing the same clothes through out however, the heels are a different.

Digipak

Music Video

The poster is also an important part of the package, as this is one of the main product that would promote the artist.

I have decided to have the outfit (black dress) that is on the Digipak to be the same on the poster this is so that there is a clear link, and that the audience could be more familiar with this artist.

Advert

Digipack - Same black dress

Also for this promotional package, I have kept the same font and colour code through out, in the Advert and Digipak, because having different colours would look unprofessional. 

This continuity, would attract the target audience as, obvious links, lets audiences adjust and be more familiar with the artist.


The Specific target audience for our artist would be young female groups in the age of late teens and listen to R'nB music and love high street shopping and , as our artist

 
"CHRYSTELLA" ,

.....represents a glamorous out going and fashionable artist.

I have also Kept the name of the Artist in the same format,in my Digipak and Advert, so that audience could become familiar with the name tag.

Here are some Examples of other artists, name tags;